The right Team to realize and valorize your dream’s style of hospitality venue.
Pictor`s Tree is a part of Phoenix International Trading which we use for our F&B Consulting purposes, specialized in the realization of restaurants, bars, food & beverage shop, startup or restyles.
As efficiency experts, our team develops a strategy to improve client’s needs by implementing solution and strategy that will optimize food, beverage, labor and operating cost while maximizing productivity.
“your success is our business”
About us
Discover our story
Pictor’t Tree was founded by Fabio Camilloni in 2012 as a company based in Hong Kong and operating in China. With over 30 years experience in F&B and 16 years in China, he had a possibility to work and learn from some of the most successful Hospitality Group in the word as Camst, Lan Kwai Fong, Hilton, Ritz Carlton, Sevilla Expo 1992, Expo Shanghai and many others.
He also had been running his own Restaurants for more than 11 years in Shanghai as Casanova Italian Restaurant, Velvet Lounge, Maya Mexican Restaurant, Pata Negra Wine Bar
In 2017 Pictor`s Tree become a F&B branch of Phoenix International Trading (Shanghai) Co., Ltd.
Key Mission
One single Interlocutor who can manages all phases, from a Dream in the Client’s mind till the venue opening. And even more. Someone who can coordinates all appointed teams since the very beginning stage to establish the overall design and concept intent.
Pictor`s Tree operate at the highest possible Stylistic and Technological levels, to avoid logistic conflicts in the future, with a keen eye on constantly changing Concept code.
Concept
Architecture & Interior designer
Construction & Supervision
Concept
Pictor`s Tree team explore what is the client`s need and creating what will be the foundation of the future venue. Beside the creative aspect, this part is vital for ensure the achievement of entire project and avoid the logistical conflict.
Architecture & Interior designer
Pictor`s Tree is linked with prestigious international architect and Interior designer to satisfy all your need and make your dreams become real.
From Italy, Germany and China, our designer will bring to you all their expertise to make something unique.
Construction & Supervision
Our project management will accompanying successfully the project from planning stage through to completion.
One single Interlocutor in this important stage who will link designer, construction team and technical suppliers with an eye focus on the future operation of the venue.
Branding & Image Design
Set Up and Training
Quality control & Analysis
Branding & Image Design
From logo to website, from menus to package, from F&B collaterals to business card, Pictor`s Tree can provide the perfect innovative and unique solution to achieve the right image design of the venue and delivery it to the market & customers.
Set Up and Training
Our Team can manage and/or supervise all venue`s set up following the time schedule, reducing and controlling cost.
Successful food and beverage operations require a training environment which ensures that restaurant management, leadership, executive, and service teams have the adequate resources and depth of knowledge to execute at a high level every day … within the culture and principles of the company.
Quality control & Analysis
After your venue is open, on request, we can still monitoring and controlling to keep standard and quality levels. Analyzing data we can advice you on the future steps. We can also provide food promotion, guest Chef, special dinner event, wine dinner and testing with the greatest wine producer and much more.
Service Menu “A La Carte”
What we can do for you
Venue Design
- Space Planning
- Design Theme and Décor Creation
- Artist 3D Color Renderings
- Full Design and Upgrade
- Graphic Restaurant Design
- Uniform Design
- Kitchen Design
- FF & E (Fixtures, Furnishings, Equipment Specifications and Procurement)
- Complete Coordination of Architectural and Construction Design Drawings
- Brand Identity (Logos, Color Palette, Typography, Signage, Brand Style Guide, etc)
Technology consultants
- Point of Sale Systems (POS)
- Scheduling, Reporting and Budgeting
- Management Systems
- Table / Guest Tracking Systems
- Credit Card / Gift Card Processing
- Guest-Accessible WiFi
- Music / Sound Systems
- Website / Wechat Development
- Security Cameras
- Light system
- Wiring / Cable Pulling
Menu development
- Menu Research & Development
- Recipe Documentation (Prep Recipes and Plate Assembly Recipes)
- Raw Material Recommendations
- Menu Engineering/Optimization
- Menu Design
- Menu Costs/Pricing
- Plateware Selection
- Glassware Selection
- Take-out Packaging Recommendations
- Small wares Recommendations
- HAACP Recommendations
Operation &
Management support
- Restaurant Expansion & Growth Strategy
- Management Consulting
- Purchasing & Procurement
- Food Safety Audits
- HR support and Audits
- Restaurant Staff Training & Development
- Cost control
- Green & Organic
- Employee Relations
- Management Team Development/Training
- Communication Systems
- Policy Reviews
- Safety Initiatives/Training
- Data analyzing
Satisfying Everyone’s Needs & Requirements.
Projects
Casanova Italian Restaurant
Shanghai 2004 – 2015
Investment, from concept to management
Velvet Lounge
Shanghai 2005 – 2012
Investment, from concept to management
Maya Mexican Restaurant
Shanghai 2008
Investment, concept, development
Pata Negra Wine Lounge
2012 – 2015
Investment, concept, development
Perbacco Italian Bistro
Suzhou SIP 2012
From concept to management (till 2015)
Bellavista Bar Terrace
Suzhou2012
From concept to management (till 2015)
PerBacco Wine & Dine
Chengdu 2013 – 2015
From concept to management (till 2015)
PerBacco Italian Cuisine
Suzhou SND 2013 – 2015
From concept to management (till 2015)
Palace Club
Suzhou 2014 – 2015
From concept to opening
Aroma Coffee & Wine
Wuhan 2015
From concept to opening
Carlito`s Way Italian Restaurant & Lounge
Jilin 2015
From concept to opening
California American Grill
Haikou 2016
From concept to management (except design)
Bird cage Bar
Haikou 2016
From concept to management (except design)
Fratelli La Bufala Pizzeria
Shanghai 2016
Set up, training, management support
Speed Glamour e-commerce
Shanghai 2016
Food & Beverage selection and logistic
Sammontana Ice Cream Shop
China 2016
Design and Franchising development
Sea Horse Sushi Restaurant
Ningbo 2016
From training to opening
Luna Malaysian Restaurant
Ningbo 2017
From training to opening
Spazio Italia Restaurant
Fuzhou 2017
From concept to management
More projects coming soon…
Get your project done.
Contact our Team for more details!
Contact Us
R256, Building No.2 , No.115 West Fute Yi Road,
Shanghai pilot free trade zone / China
Mail office: 6th Floor, Suite 609C-11, Tower B, National Exhibition & Convention Center, Shanghai, China
info@phoenixsh.com
